TikTok’s reach can be said to be the second largest worldwide as of December 2023 (from Sensor Tower): 600 million from China, 300 million people in India, 150 million from the US and in Vietnam about 30 million users. On average in a day, each person accessed this application for about 55 minutes.
According to the latest data from TikTok Vietnam, as of December 2023, the total revenue of stores on TikTok Shop has reached VND 10,000 billion, an increase of 300% over the same period last year.
Notably, in December alone, the revenue of stores on TikTok Shop reached VND 2,000 billion, an increase of 50% compared to November.
These numbers show that TikTok is increasingly becoming a potential e-commerce platform, attracting a large number of businesses/companies to participate.
TikTok Ads currently has 3 popular forms. That is LSA(Live Shopping Ads), VSA(Video Shopping Ads) and converting video viewers to Ladipage.
Live Shopping Ads allows people to link TikTok shops with live QC features to their Tik Tok accounts to conduct live broadcasts and attach products.
With this form, businesses can interact directly with customers. Therefore, the conversion level will be higher. At the same time, you can also visually call for action to help customers close their orders.
However, LSA cannot call customers to confirm the information. Therefore, sometimes even if you type a wrong word, the product will be refunded. Furthermore, the refund time will also be a bit long.
With Video Shopping Ads, your unit can post videos and attach products. When watching the video and clicking on it, the system will automatically redirect customers to the Landing Page.
For VSA, almost anyone can do it. Because this form is quite easy to do, requiring little effort and time. In particular, you can also create a lot of content with short duration but in the correct TikTok format. So your video will easily trend.
But, the effectiveness of this form is not as high as Live Shopping Ads. Because the information displayed on the video is very little, leading to lower conversion levels. Of course, the cash flow is also slow like LSA.
In this form of running TikTok ads, when watching a video, if customers have a need, they will click on the Ladipage link to learn more details about the product/service, thereby making a purchasing decision.
The advantage of choosing to convert video viewers to Ladipage is that it is easy to order. Here, people can freely express images, information, reviews… about services/products. This gives visitors more grounds to close orders, and the conversion rate will increase.
Especially with this option, businesses can also call customers to confirm information. From there, be proactive in sending shipping units. Furthermore, cash flow when applying this form will also come in faster.
However, the process of converting video viewers to Ladipage is quite successful. It’s only for people who like sustainability. At the same time, the content must also be standard, beautiful, and attractive. The call-to-action button also needs to be clear to achieve the highest effectiveness.
In addition, you can refer to some other forms of TikTok advertising such as: In – Feed video, Brand Take Over and Hashtag Challenge, Branded AR Content (virtual reality interaction), Custom Influencer Package (paid for TikTokers). famous for advertising)…
Digital Marketing is a quite complex and difficult network for many companies/businesses. Understanding this, Shadys Agency’s TikTok advertising service was born with the purpose of supporting brand promotion and converting viewers into potential customers.
After receiving the project, Shadys Agency will quickly proceed:
Don’t miss the opportunity to increase sales for your business, contact Shadys Agency immediately for detailed advice on TikTok advertising service.
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